Rolls-Royce Phantom VII

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The Rolls-Royce Phantom VII is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998.
It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's credibility as a maker of luxury cars.

The Phantom Drophead Coupé and Phantom Coupé are two-door derivatives of the Phantom launched in 2007 and 2008, respectively.
From 2003 until the launch of the smaller Ghost in 2009, the Phantom was the only car produced by Rolls-Royce. The Phantom acted as the company's flagship model, but was less exclusive than previous Phantoms.

Construction

The Phantom uses a unique chassis platform, body, interior, and retains traditional Rolls-Royce design cues. The body is mostly aluminium.
Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex. The plant is close to the historic Goodwood Motor Racing Circuit.
The plant contains the paint shop, body shop, leather shop, woodworking shop, assembly line, and executive offices under one roof. There are only three robots in the factory. The robots paint the body; the paint is polished by hand after the robots spray each coat. The coachlines, which are exactly 3 mm (0.1 in) wide, are done, as well as all other work, by hand, in keeping with the Rolls-Royce tradition.
The aluminium extrusions that are used to construct the aluminium spaceframe are produced in Norway using hydroelectric power, shaped and machined in Denmark and finally hand-welded in Germany.
The Phantom is 1.63 m (64.2 in) tall, 1.99 m (78.3 in) wide, 5.83 m (229.5 in) long, weighs 2,485 kg (5,478 lb) and can accelerate to 100 km/h (62 mph) in 5.9 seconds.

Novel feature

  • Customers can choose from 44,000 paint colours, and specify any leather colour.
  • The vehicle's unique instrument panel has no tachometer. Instead it has a power reserve dial that indicates how much of the engine's power is not being used and available to the driver.

  • The rear doors are rear-hinged, a style commonly referred to as suicide doors, but called 'coach doors' by Rolls-Royce. Because of the rear-seating position in relation to the rear inner-door handles, buttons are mounted on both C-pillars which operate hydraulic motors in order to close the rear doors. An electronic lock prevents the doors from being accidentally opened when moving.

  • The car will automatically brake to a walking speed if a coach door remains open when driving off.
  • When front or rear doors are opened, umbrella compartments built into the rear doors are accessible. The factory-supplied umbrellas are Teflon coated so they, and the compartment in which they are stored, dry out faster.
  • The traditional Spirit of Ecstasy ornament has an automatic electronic retraction mechanism to prevent theft and protect pedestrians in the event of an accident. It may also be retracted by the driver at the touch of a button, or when the alarm is armed. The ornament base contains a sensor that detects movement, and will retract it if someone tampers with it.
  • The "RR" logos on each of the wheel hubs are independent bezels in order to always remain upright while the wheel is rotating.

Luxury amenities

Features (as of 2009) include a navigation system with voice recognition, power sunroof, upgraded leather upholstery, rear-view camera, rear-seat DVD entertainment system, 15-speaker Lexicon Logic7 premium sound system, 8-disc CD changer, 18-way power front seats, 16-way power rear seats, heated and cooled cup holders, rear-seat tables, outside-temperature indicator, universal garage door opener, power tilt/telescopic heated wood and leather-wrapped steering wheel with radio, climate, and navigation controls, power open/close boot lid, power closing doors, wireless headphones, iPod adapter, refrigerator, and air conditioning with 5-zone climate controls. There are extensive options available through the Rolls-Royce "Bespoke" programme through which the factory will create any reasonable option a customer asks for.

Safety recall

In October 2010, the Phantom was included in a recall involving cars with a V8 or V12 engine from BMW, because of the potential to develop a leak in the power braking system.

Phantom Zenith Collection (2016)

It is a limited (50 units) version of the Phantom Drophead Coupé and Phantom Coupé with a glass shelf at the rear section of the tailgate, a champagne fridge at boot, padded leathers seats at rear-tailgate, Bespoke version of the Rolls-Royce Picnic Hamper (Piano Black folding picnic tables, leather and wood interior shelving, lead crystal wine glasses, stainless steel cutlery, napkins embroidered with the Rolls-Royce monogram in Arctic White, a handcrafted American Walnut chopping board, crockery, hamper painted black and platinum detail around the edges), laser etching to the armrest cappings, a removable polished aluminium case engraved with the motor car's unique identification number, speedometer in brushed steel, Starlight Headliner with individually hand-woven stars clustered to the front and faded to the rear, Madeira Red and Jubilee Silver (Phantom Coupé) or Midnight Blue and Artic White colour schemes, glass clearcoat at body paint, Blood-Orange tips to the instrument dials, cupholders machined from aluminium.
The Zenith Drophead Coupé was unveiled at the 2016 Concorso d'Eleganza Villa d'Este in Italy.


Transmissions

All models include an 8-speed automatic transmission.

Production/sales

Five Phantom Series II Extended Wheelbase cars were ordered by Sands China Ltd. in the first quarter of 2013, while retaining options to expand its fleet in the near future.
The first of 30 Bespoke Phantom Series II Extended Wheelbase vehicles built for THE 13 hotel in Macau was transferred during the 2016 Geneva International Motor Show.
On 23 February 2016, Rolls-Royce Motor Cars Chief Executive Officer Torsten Mueller-Oetvoes announced entering the last stage of Phantom production in 2016, with production of Phantom VII limousines ending in the same year. The Coupe and Convertible will be discontinued from the line-up. 50 Zenith models of the Coupe and Convertible will be produced. The company will produce a Phantom successor that will come out in 2018, which was announced to be based on all-new aluminium architecture.

The production of Phantom Coupé and Drophead Coupé at Goodwood was set to end in November 2016, without future renewal. At the end of January 2017 production of the Phantom ended.

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